Luis Suarez at Social Business

22 Feb 2012

One of the keynote speakers who will be of particular interest to your editor, who has written two books on social media, will be IBM’s Luis Suarez. The company has published a little on what he’s likely to say.

Luis Suarez is IBM’s social media evangelist – it is his brief to get social media technologies accepted on a corporate level. His keynote on day two of Unified Communications Expo will be on the subject of “Thinking outside the inbox: there is no WE in Email”.

Suarez is notable for not having used corporate email since he started at IBM four years ago, preferring to collaborate through social technology tools. His keynote will outline how this has worked and how this sort of collaboration has worked throughout the entire enterprise. His aim will be to demonstrate how people attending the conference can do the same thing and, as one piece of pre-publicity puts it, “free themselves from the yoke of email” (ITnews.com).

Suarez’ employer IBM has become one of the sponsors of a mini expo within the main event, called “Social Business Expo 2011” which aims to help attendees develop their own business strategies around social technology. Online there are extra social elements to the show including an interactive area at http://www.ucexpo.co.uk/social-speak where people can leave questions for Suarez and other speakers.

Registration for Unified Communications Expo is at http://www.ucexpo.co.uk/reg

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